About Us


Based in Brooklyn, NY, Joy Ride is the product development and distribution coordinator for the Hurley brand. We distribute products from New Jersey and California, but our shipments and services extend all over the U.S.

Through the Hurley brand, we offer mid-priced electric bikes for those who want to go the distance. We also offer a limited assortment of traditional, affordable human-powered bikes with signature Hurley style. In addition, we’re excited to be distributing Hurley’s forward-thinking beach cargo concepts with in signature Hurley style.

With our first bikes hitting the market in the summer of 2021, we are so excited to be able to partner with you, not only on your journey of choosing your ideal bike but throughout your lifetime of riding and traveling. We offer maintenance and support for every type of rider.

Our hope is to be so fully supportive that when you’re ready for your next bike—be it bigger, bolder, more specialized, or even more extreme—you will come back to Joy Ride, and let us experience this journey with you all over again.